About the show

An international exhibition connecting Moroccan tourism with the rest of the world.

A camel caravan in the dunes of the Moroccan Sahara

Salon du Tourisme Maroc is an international tourism and travel exhibition held in Casablanca. Each edition brings together tourism boards, hotels, tour operators, airlines and travel suppliers from more than 100 countries.

The show runs in two parts: trade days dedicated to business meetings, the hosted buyer programme and conferences, then public days where travellers meet exhibitors directly.

The 2027 edition will take place in Casablanca. Dates and venue will be announced soon on this website.

Key facts

Dates: 2027, dates coming soon
City: Casablanca, Morocco
Venue: Announced with the dates
Format: Trade days + public days
Organiser: Salon & Expo SARL
Exhibitors: 500+ from more than 100 countries
Website languages: French, English, Spanish, Arabic, Chinese

100+countries

500+exhibitors

25,000+visitors

15,000 m²of exhibition space

50+media partners

200+journalists

To make Casablanca the place where world tourism comes to meet Morocco, and where Morocco comes to meet its visitors.

The organiser

The show is organised by Salon & Expo SARL, a Moroccan trade show organiser based in Tangier. Salon & Expo runs several sector exhibitions in Morocco.

Other Salon & Expo shows

Photo credits

The photos on this site show destinations in Morocco. They come from Wikimedia Commons under free licences and are not photos of the show.

The Hassan II Mosque at sunset over the Atlantic Ocean in Casablanca: Milamber's portfolio, CC BY 2.0
Blue alley and steps in the medina of Chefchaouen: Fbrandao.1963, CC BY-SA 4.0
The Kasbah of Amridil in the Skoura oasis: Petar Milošević, CC BY-SA 4.0
Copper lanterns on Jemaa el-Fna square in Marrakech: I. Barrios & J. Ligero, CC BY-SA 3.0
A camel caravan in the dunes of the Moroccan Sahara: Merzougaloisirs, CC BY-SA 4.0
Blue fishing boats in the harbour of Essaouira: Elgaard, CC BY-SA 4.0
The Corniche of Casablanca by the ocean: Paolapezz, CC BY-SA 4.0
Painted wooden ceiling in the Bahia Palace, Marrakech: C messier, CC BY-SA 4.0
The Kasbah of Taourirt in Ouarzazate: Petar Milošević, CC BY-SA 4.0